Economy Design:

• Developed the in-game economy, balancing currency systems, power-up pricing, and reward structures.

• Designed progression and monetization strategies, ensuring player engagement and retention.

Marketing Campaign:

• Spearheaded a digital marketing campaign, targeting social media platforms, app stores, and gaming forums.

• Implemented cross-promotion strategies with influencers to boost visibility and downloads.

SEO Visibility:

• Optimized the game’s app store listings, including keywords, descriptions, and metadata to enhance search visibility.

• Monitored app performance using ASO tools, improving rankings and user acquisition.

Analytics:

• Set up and analyzed game metrics, tracking player behavior, retention, and monetization.

• Used data-driven insights to refine game features and improve player experience.

Design Inputs:

• Collaborated with the design team to provide feedback on level design, character animations, and UI/UX elements.

• Suggested the integration of seasonal themes and events to keep content fresh and engaging.

Playtesting:

• Conducted extensive playtesting sessions to identify bugs, balance issues, and usability improvements.

• Gathered feedback from beta testers, ensuring the game’s final version was polished and well-received.